This planbook was created for a campaign that my classmates and I worked on for my capstone class at UNL. This planbook pulls together the research, situation analysis, creative brief, and media plan that my team put together to pitch to Chevrolet.
Everyone on the team had different roles, which we were all assigned based on our strengths. I was assigned to be a creative, as well as the 'Art Director', and therefore was in charge of the overall appearance of our campaign. One of my duties was creating the design of this planbook that we presented to Chevrolet, another being writing the creative brief that's in it. Seeing as our whole campaign was based on appealing to millennials, I chose to keep it fun and colorful while keeping the information the main focus.
Some of my other duties were creating the social media ad designs as well as designing and writing the campaign critique. It was a great project, during which we worked with Chevrolet to put on live events on campus, made a video commercial, and held a competition against UNO to see which campaign met their companies needs the most.