These social media ads were created for a campaign that my classmates and I worked on for my capstone class at UNL. These ads are sized to be twitter and instagram specific, while both would work for facebook. The goal of the ads was to showcase the cars sleek style while highlighting some of its key features. I kept the design simple and easy to find the prominent information because we all know no one on social media is stopping their scrolling for more than a few seconds.
The campaign as a whole was a team effort, while the these ads, as well as the planbook design, the creative brief, and the campaign critique were a few of my contributions as the ‘Art Director’. It was a great project, during which we worked with Chevrolet to put on live events on campus, made a video commercial, and held a competition against UNO to see which campaign met their companies needs the most.